Video content can help engage audiences, attract new customers, and nurture leads. Video can serve to answer customer inquiries, offer tutorials or onboarding resources, demonstrate guest experts or highlight product features.
Videos have long been shown to effectively engage viewer emotions and logic, increasing their likelihood of purchase and increasing click-through rates. Furthermore, adding CTAs with videos made using free video maker increases click-through rates even further.
1. Increased Conversion Rates
There are various video types that can help drive conversions, but choosing one should depend on where your viewers are in their buyer journey. Social videos often perform best during the awareness stage of funnel, where they attract users while providing more specific and specific details about your brand.
Tutorial and instructional videos can be an invaluable asset during the consideration phase, providing users with answers to any queries about your product or service that might arise. They often make for excellent additions to ecommerce websites, with Klientboost reporting that adding an explainer video could increase signups by 60 per cent!
Product videos are an effective way of giving viewers all of the information they need in order to make their purchasing decision. Focus your video on showing viewers all of its benefits while including an outro that directs viewers on how they should proceed next.
2. Increased Engagement
Video content is highly engaging for audiences. It can increase viewer time spent on websites, which is seen as an indicator for good SEO results. Furthermore, embedding videos onto third-party sites such as YouTube or including transcripts and subtitles to make them more accessible can further extend engagement times with audiences.
Videos can create emotional connections between brands and their audiences, leading to greater trust and brand recall. By including relatable characters, hero-journey narrative structures, music and visual elements that engage viewers on an emotional level, videos can create lasting brand memories for viewers.
Videos used as OOH content – such as social media posts or embedded elements on websites – can significantly increase viewer engagement and drive marketing-specific actions, such as filling out forms, subscribing to newsletters or making purchases. They’re especially powerful tools for B2B brands; plus you can easily track metrics such as view counts, unique visitors, brand awareness or perception changes and click-through rates.
3. Increased Reach
An effective video marketing strategy is an invaluable way to expand the reach of your brand. Video can be utilized on social media, websites and email campaigns alike – providing another avenue for engagement and expanding content distribution. Sharing also encourages optimization for search engines which helps broaden reach of content creation efforts.
Your videos could include customer stories, product demonstration/testimonials, community outreach efforts and more. The key is consistency with regards to both messaging and visual style in order for audiences to quickly recognize your brand – which in turn leads to greater trust and brand loyalty from viewers.
Make sure that when posting video content, the appropriate social media platforms are chosen. Facebook and Instagram offer maximum exposure; LinkedIn and TikTok excel in B2B marketing while engaging younger audiences. Invest in an analytics platform so you can track metrics such as views and engagement rates; use this information to make adjustments as necessary and be patient while investing in marketing strategies that may take some time to translate to sales.
4. Increased Conversions
Video marketing can help convert potential customers to paying clients at every stage of your marketing funnel. Videos for awareness will raise an issue while consideration videos demonstrate how your product or service can solve it.
Instructional and tutorial videos can help make conversion easier by answering questions that might otherwise dissuade people from purchasing your product or service. Furthermore, instructional and tutorial videos increase website visitor retention rates so your brand stays in people’s minds longer.
To maximize the potential of a conversion video, it must address your audience’s needs and desires. Therefore, using owned distribution channels such as social media sites, websites, emails or ecommerce pages – and embedding your video there with other content may be crucial – for example if your product targets bakers it can be placed alongside recipes on major food websites or on cooking and baking blogs.
