Explainers can be invaluable tools for companies needing to convey complex topics in an understandable and digestible format. Explainers come in both animated or live action formats and are typically short in duration.
CTAs often include an appeal for viewers to sign up, follow your company on social media platforms, or make purchases.
How to write an explainer for a complex idea?
Explainers can be an invaluable way of breaking down complex topics into easily understandable videos, whether that means explaining a product launch for your company or industry trends in general. An explainer video can also serve to clarify and simplify ideas for viewers of all backgrounds.
Step one of explaining complex ideas effectively is understanding who your audience is and their knowledge base on the topic at hand. This will determine everything from terminology used and analogies drawn; for instance, when explaining artificial intelligence to non-technical audiences it might be prudent to avoid buzzwords or industry jargon they won’t understand.
Keep in mind that visuals are processed 60,000 times faster than text, so painting a picture is an effective way to help your audience visualize your concept. This is particularly relevant when explaining processes, products or other abstract concepts – for instance if explaining how a wireless router works you might include animation to demonstrate how this device actually functions and what its role is in society.
How to write an explainer for a trend?
An effective way to gain viewer attention and build hype for any film or TV series that you wish to promote is with a short teaser that generates curiosity and generates hype. This method especially works well when used for promotional purposes.
If you don’t have much money available to create an explainer video, there are free or cheap templates available that you can download and use. Programs like PowToon, Vyond and RawShorts feature whiteboard animations and other visual options that will make your videos look more professional.
Writing an explainer video script is one of the key components to producing an effective explainer video. By understanding your target audience and starting off with a hook, identifying issues, proposing solutions, explaining how it works and including calls-to-action you can produce an explainer script that effectively promotes your product or service.
How to write an explainer for a product?
Effective explainer videos address a particular challenge faced by your target audience – from feeling overwhelmed by email to having difficulty managing finances or finding ways to market their business. This is what makes these videos so effective.
Selecting an appropriate format for your video is also key, since this should reflect both the product you offer and how best to communicate its benefits to an audience. For example, an animated video is an effective way to emphasize these advantages for software services.
Alternatively, if your product is tangible, using live action or whiteboard videos to demonstrate how it solves real-life problems is another effective option. One great example is kitchen rental service Pilotworks’ advertisement which employs relatable characters to explain how their product addresses a key pain point: lack of space. At the end of their video they encourage viewers to sign up for free trials or submit any queries they have.
How to write an explainer for a service?
Writing an explainer video script may seem like a daunting task, but keep this in mind: A well written script will allow you to produce an engaging and educational video for your target audience.
Your video should demonstrate how your solution addresses viewers’ pain points and helps them meet their goals, with an explicit call-to-action directing viewers towards your website or landing page for additional details.
Explainer videos come in many different formats, including animated, whiteboard and live action videos. Of these formats, animated explainer videos tend to be most popular because they allow more creative freedom while being easily edited later.
Your explainer video must tell an engaging tale and keep viewers wanting more, leaving an impactful first- or second-person narrative in its wake. Utilizing second-person pronouns such as “you” and “your” will help build a connection with viewers; keeping the video short and sweet are essential ingredients to success for an explainer video.
