Whether you are new to Facebook Video Ads or have been using them for a while, there are some key steps you can follow to make sure your Facebook video ads are converting. You can target people based on their engagement rate, get in front of people and optimize your video ad for mobile.
Get in front of people
Getting in front of people with Facebook video ads can be a great way to build brand awareness and engage your target audience. There are a variety of different ad types, from single image ads to carousel ads, that can help you get the most bang for your buck.
Single image ads are simple to create. These ads consist of a single image and are easy to scroll through. However, you must ensure that the images you use are of high quality.
Facebook recommends that you use an image with a resolution of at least 479 pixels by 246 pixels. Facebook will also accept all of the standard video formats. You may want to consider optimizing your image’s aspect ratio for mobile devices.
Facebook has an algorithm that will automatically select the best placement for your ad. It will then show your video to the most relevant audiences. You can also include poll links in your ad. This can help increase engagement and drive viewers to your Messenger bot.
Increase conversion rate
Animated Facebook video ads can be a powerful way to boost conversion rates. This type of advertising is more trusted and more engaging than traditional text and image ads. Animated ads also allow you to establish your brand recognition.
The first three seconds of a video ad deliver 47% of brand value. While this may sound like a small amount, it can make a big difference.
While Facebook video ads are great, they do not have to be the only method you use to reach your audience. There are other options like sponsored events and sponsored posts. These types of advertising are also highly targeted and can bring in a targeted audience.
When designing your ad, make sure to consider your target audience. Not everyone will convert. The goal is to increase conversions, not just to get clicks.
Facebook has many tools to help you achieve this. One of the most useful is the Power Editor, which lets you create your own custom video ads. You can also reuse your own videos.
Target people based on engagement rate
Creating a Facebook video ad campaign requires testing several different audiences. If you’re not getting good results, you may be targeting the wrong audience. To make sure you’re targeting the right audience, you can test your Facebook video ad campaign at scale.
Facebook ads are a great way to drive traffic, promote an offer, or promote a brand. They can run continuously or be scheduled for a specific day or time. They also can be targeted by age, gender, or interests.
You can also target lookalike audiences. Lookalike audiences are a more targeted group of people who are similar to your source audience. You can find lookalike audiences in the Ad Sets section of Ads Manager. You can select a percentage of lookalike users and create a custom lookalike audience using your own data.
Another way to optimize your Facebook video ad campaign is to focus on metrics like outbound click-through rate and video views. This will help you know whether your campaign is profitable.
Optimise your video ad for mobile
Optimising your Facebook video ad for mobile devices can help you capture the attention of your target audience, and lead them to take action. Video is a powerful tool to attract potential buyers’ attention, and can be used to humanize your brand and tell your story in a unique way.
Facebook users watch 100 million hours of video each day. To ensure your video will reach your target audience, you’ll need to meet certain specifications. The most important part of an ad is the visual element. You’ll need to ensure your video’s aspect ratio and frame size are optimized for mobile screens.
Facebook videos should be a minimum of 15 seconds. You’ll also want to use a square video format. These take up more space in mobile news feeds, and will help you stand out.
If you’re going to use a call to action in your ad, you’ll want to make sure it’s easy to read on mobile devices. It’s also a good idea to include a logo at the beginning of your video. This can increase brand recognition and help increase word of mouth.