An account based marketing plan is a way of reaching decision makers and gaining their attention. A great way to do this is by recognizing and highlighting the target account’s expertise. The company can do this by developing content in the account’s area of expertise and including a quote from the account’s contact.
Before you start an account based marketing campaign, you need to know the target market well. This will help you pitch and keep communication open throughout the sales process. You can do this by using social media, websites, and direct meetings with key people at target companies. Using these methods will help you expand your business while reducing customer acquisition costs.
Account based marketing is best done with live events, but you can also utilize webinars. Live events provide a more personalized experience for your target audience and can include upsells. You can also use social media platforms like Facebook and LinkedIn to reach your target market. Account based marketing can also include Google Ads.
An account based marketing plan also involves ensuring that your sales and marketing teams are on the same page. This can help your sales team work more effectively with the marketing team. In addition, a marketing campaign that targets a specific account can increase a company’s return on investment and expand its customer base. In addition to increasing sales, account based marketing can also improve communication throughout the organization. It can increase productivity, budget management, and understanding of internal stakeholder roles.
An account based marketing plan can help you weed out lower-quality companies and focus your efforts on the best-fit accounts. By identifying the best fit accounts, your marketing and sales teams can turn those leads into opportunities. The aim is to increase ROI per account and close more high-value accounts. It is crucial to create a written account based marketing plan to get your team on board.
Account based marketing is different from traditional advertising. Instead of sending a generic ad or handwritten letter, account based marketing focuses on building relationships with the most valuable accounts. You can create personalized content and tailor your communications to the most relevant accounts. This way, your content will be customized for each account, which will ensure greater relevance.
An account based marketing plan can be as simple or as complex as you want it to be. For instance, using social media as a strategic avenue can help you gather information about a target account. Using social media to listen to customers’ conversations is one way to identify their pain points and challenges. A social media presence can also enhance your credibility by allowing you to interact directly with key accounts. This will increase the chances of conversion among strategic prospects.
In addition to increasing the efficiency of the sales process, account based marketing plans also simplify the sales cycle by focusing on the best-fit accounts. An account based marketing plan will save your company time and money. It will reduce the time spent on prospecting leads and identifying the most effective times to communicate with ideal accounts.